Italian Cinema Today

We all know Campari for its iconic Italian apéritifs. Over the last few years, the brand has teamed up with Rome’s Cinecittà Studios to create enchanting short films to promote its cocktails.  The series, Red Diaries , consists of short films by contemporary Italian directors Matteo Garrone ("Gomorrah”), Stefano Sollima (“Suburra”) and Academy Award winner Paolo Sorrentino (“The Great Beauty”). Each inspired by a specific Campari cocktail, the films are psychological thrillers that contain a strong element of mystery.  Clive Owen in Killer in Red Click on the links below to watch the films.. Killer in Red by Paolo Sorrentino The Legend of Red Hand  by Stefano Sollima Entering Red by Matteo Garrone Campari's website also features recipes for its cocktails, including the infamous Negroni and Americana as well as the Campari story with past art and film campaigns. So make yourself a cocktail and check out these intriguing work...

GRUPPO CAMPARI Following up his 2018 short for Campari, The Legend of Red Hand,  Matteo Garrone's latest, Entering Red , marks the 100th anniversary of the famed Negroni cocktail. Starring Ana de Arma and Lorenzo Richly, the film "traces the journey of the evolution of a woman who, through a series of experiences related to mysterious events, goes through a process of development that will lead her to become a more self-aware individual. [Actress] Ana [de Arma]'s path is a journey of discovery into the world of Campari, an elegant world, a dreamlike and at the same time glamorous dimension," explained Garrone in a recent interview with  Forbes .  Check it out.. In case you didn't catch it, here is the 2018   The Legend of Red Hand..