After honing her skills in Rome, she returned to her native region to conjure 3D worlds that bring history to life. Sara Lo Russo was raised in Potenza, the capital of Basilicata, where she attended college and majored in journalism. Upon graduating, she moved to Rome where she held a position as a news coordinator. Living outside the region allowed her to grow personally and professionally, but she longed to return home and cast a contemporary light upon her region. So she headed back to Potenza and partnered with engineer and 3D technician Michele Scioscia. With the help of the Lucana Film Commission, they founded Effenove, a film production and visual effects company. “We specialize in 3D computer graphics,” says Lo Russo. “For us, technology is a tool, not the end, and 3D allows us to add a different language to the way we talk about Basilicata and its stories.” Effenove literally means F9. As Lo Russo explains, “When Michele and I were trying to come up with a...
100+ YEARS OF THE GREAT ITALIAN MOVIEMAKERS